Microsoft has stepped up its efforts to put privacy controls in the hands of its customers and keep up with evolving standards around tracking by no longer enabling “Do Not Track” (DNT) as “the default state in Windows Express Settings. While it may seem counter-intuitive from a privacy standpoint, after all DNT “was welcomed by many” two years ago when it made its way into Internet Explorer 10 (IE 10) for protecting users from unwanted tracking, concerns had arisen over whether the tactic reflected true user choice, since efforts were afoot to establish an “industrywide standard for user tracking preferences. After continued refinement of the language of how users express a preference regarding tracking by the World Wide Web Consortium (W3C), Microsoft is updating its approach to DNT to eliminate any misunderstanding about whether its chosen implementation will comply with the W3C standard.
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